1. Hue

Identifies how we observe light being reflected from objects at particular frequencies. My design process can be changed by altering my perception of colors.

2. Saturation

Saturation is the intensity of brilliance that a color displays. I can change my design process by adding saturation to intensify the colors.

3. Temperature

The temperature is the subjective quality of colors (ex: red and orange being warm colors). Learning the temperatures of colors can give my images deeper meaning.

4. Hue Relationships

How different hues interact with each other is called hue relationships. My images can gain a deeper feeling of unity through hue relationships.

5. Saturation Relationships

Saturation relationships may occur independently from other relationships. Saturation relationships can increase the pop of my works.

6. Temperature Relationships

Colors that are grouped together that have similar temperatures can generate massive possibilities for color combinations. I can increase the mood of colors through temperature relationships.

7. Color: Form and Space

Applying color to a composition will have an immediate effect on hierarchy, the relative order of importance of the forms in space. By learning this relative importance I can gain a deeper awareness of my projects I create.

8. Color Stories: Coding with Color

Color can help us create relationships among components or editions of a publication. By learning about these components I have reached a new level of awareness in the importance of color in images.

9. Color Proportioning

When coloring, a person needs to establish flexibility in their system. By learning to correctly proportion colors I can give my images a sense of balance.

10. Color Psychology]

Each color comes with a variety of psychological messages that are given to the viewer. By learning the messages that each color creates I can reach out the intended meaning of my work to the viewer.

1. Hue

• Identifies how we perceive light being reflected from objects at particular frequencies.  A color’s identity is knowable only when there is another color adjacent with, in which it can be compared.

2. Saturation

• Intense or vibrant, colors that are dull are often said to be desaturated colors.

3. Value

• A color’s value is its intrinsic darkness or lightness, one color can be considered darker or lighter if it’s compared.

4. Temperature

• The temperature of a color is a subjective quality that is related to experiences. Colors that are considered warm, are red or orange, and cool colors are green and blue. They are based on what reminds us of a particular temperature.

5. Temperature Relationships

• Designers can establish relationships within a color palette based on relative temperature. Grouping colors with similar temperature together with one or two variations on the same hues can generate enormous possibilities for combining colors.

6. Color: From and Space

• Color exhibits a number of spatial properties. Applying color to a composition will have an immediate effect on hierarchy, the relative order of importance of the forms in space.

7. Color Stories: Coding with Color

• Color can help distinguish different kinds of information, as well as create relationships among components or editions of a publication.

8. Color Proportioning

• Various parts of the system need to be distinguishable from each other while maintaining a clear family appearance in this way, the color coding not only helps a viewer separate the components from each other quickly, but also continues to enhance the unity of the system.

9. Color Psychology

• Colors of varying wavelengths have different effects on the autonomic nervous system, warmer colors have long wavelengths and more energy is needed to process them as they enter the eye and brain.

10. Changing Color, Changing Meaning

• Local color influences emotional responses in the viewer, and manipulation of the overall tonal balance of an image will usually skew an image’s feeling in one direction of another.

1. Beauty: The definition of “beauty” in graphic design is best be described by using the words “resolved” or “decisive,” indicating that the presence of beauty is found in something which exhibits confidence, credibility, and purpose.
2. The Shape of Space: A vertical format of a square is more confrontational than a horizontal format, and a square format is neutral.
3. The Dot: The dot is not necessarily a circular shape, but anything with a recognizable center which serves as an anchor and reference point for the eye. It is a fundamental building block of design, and it’s relation to other forms plays a complex role in ascribing meaning to the design.
4. The Line: A line represents dynamic movement, so the manipulation of length, weight, repetition, angle, and overlap are all methods of enhancing meaning in images.
5. Plane and Mass: A plane or a mass is simply a large dot whose outer edge has become more important to the shape, and interacts with the negative space surrounding it.
6. Geometric vs. Organic Form: A form is considered geometric if its outer edge seems mathematically regularized, while an organic form has a more irregular or textured edge.
7. Static and Dynamic: The best way to ensure a dynamic design is to vary the proportions of spaces between forms and format edges. When the proportions are too similar, you are left with a static image.
8. Strategy for Arranging Form: A few strategies for arranging forms include; side-to-side spacing, back/foreground placement, and static/dynamic shape juxtaposition.
9. Activating Space: Sometimes a space can begin to feel inactive, or disengaged from the rest of the image. To counteract that, the designer needs to force other spaces in the image to communicate with that part of the composition.
10. Proportional Sections: Methods for arrangement can be intuitive, or they can utilize the Rule of Thirds, Musical Logic, Mathematical Logic, and the Golden Section, which are more mathematical ways of designing proportionate images.

The Dot

The Line

The Plane (& Mass)

Geometric Form

Organic Form

Surface Activity

1)clarity and decisiveness: I think this is super important because you as a designer you want your audience to see that

2)each of these things is unlike the other: This stuck out to me you want the objects in your art to have some type of identity and meaning even though it’s all on the same canvas. Everything intertwines and works together even if it looks different.

3)the line : This shows how everything is connected and gives direction. It can also help add a bit of style around other things in the art. I would definitely use this on some projects.

4)plane and mass:  This showed me how to make things pop out more. Because when you use the plane aspect it just a flat object. But when you give it mass it add another level to it. In a way its make 2dimensional.

5) symmetry & asymmetry: I think using this form can help people look at it differently because people are used to see things all look the same. But when you add asymmetry it makes people think why it looks different.

6)interplay makes a message: When adding different types of form that show different directions like the way they are rotated or overlapped. It shows a different level of how I can use things like mapping or dissolution or precision can make art manipulative.

7) Geometric Form: I think this was one has to be my favorite type of forms. Because when you add geometric it’s give it a hard-edged shape. I like the way the shapes look, and it brings tension to them like when using a circle or triangle.

 8)  Organic Form: This can sometimes be confusing because it as object but it looks different when you make just one solid color such a black. Some people can think something looks different because it doesn’t like what it is. These shapes would be like a leaf like from plants. They always look different. An example that is used a lot is nature.

9) positive & negative space: what I’ve learnes is that it okay if you have both. But you don’t want to have so much that it takes away from the focus.

10) surface activity: when making art this gives it like another dimension. It’s so creative and makes it pop. I hope I can do some art with surface activity to make it look different.

1. The Dot

https://goo.gl/images/GXHXnG

2. The Line

https://goo.gl/images/EA94iX

3. The Plane and Mass

https://goo.gl/images/xH4tXu

4. Geometric Form

https://goo.gl/images/kHfAj7

5. Organic Form

https://goo.gl/images/1anzx6

6. Surface Activity

https://goo.gl/images/CKUoFE

1. The Dot
2. The Line 
3. The Plane (and Mass) 
4. Geometric Form 
5. Organic Form 
6. Surface Activity  

There were a lot of things to learn in this first chapter and many of them I have seen in varying forms of media but a few things stood out to me.

1. I don’t quite understand the principal of Plane and Mass it seems to be too abstract for me to understand and hopefully we can go over this more in class.
2. The Line seems to be one of the most simple and popular of design principals as it makes it easy to guide the eye in and then direct it.
3. All of these lessons helped me understand how much goes into design. As such I plan on using more time to develop my own work.
4. Activating space was one of the most interesting as it keeps the blank space but almost “breaks up” the blank space.
5. Using inactive space to draw attention to the active space is a great way to grab peoples attention.
6. I realized that without knowing what it was called I have helped my friends Instagram using Compositional Contrast to help her photos remain interesting.
7. There is meaning in every design detail no matter how inconsequential it may seem to be, every shape has a purpose.
8. I enjoy my compositions to be more unbalanced as it draws in more attention but seeing how balanced compositions work and to still be visually interesting has helped me to try something new.
9. Compositions can have “movement” by introducing static elements.
10. Overall this chapter has helped to enlighten me to new ways of laying things out and the basics of how to start them.

1) The dot.

https://www.pinterest.com/pin/333829391122971229/

2) The line.

https://www.pinterest.com/pin/114841859228687261/

3) The place and mass

https://www.pinterest.com/pin/388857749054948445/

4) Geometric Form

https://www.pinterest.com/pin/ATZRJMPZDdJNdNrUbTwxtbtrSLmGE1R3Ekjs9WeoG6DgmnEpSO1_qBs/

5) Organic Form

https://www.pinterest.com/pin/492018328018806983/

6) Surface Activity

https://www.pinterest.com/pin/460070918161626779/

1) “I am convinced that abstract form, imagery, color, texture, and material convey meaning equal to or greater than words.” – Katherine McCoy

This quote is a true representation of the power of symbols. Throughout history there have been symbols that had a profound impact, and many that still continue to do so today. They can even be more powerful than words, in the same way a hug could convey something that words cannot. They are a form of non-verbal communication.

2) The concept of format

Looking at the pictures on pages 34-35, it is evident how crucial the format(horizontal or vertical, small or large) is to the subject, and the forms that are being portrayed.

3) The optical illusion.

The set of circles, squares and triangles on pg. 40 really played a trick on my brain. I did not realize how different the eye may perceive things that are mathematically or symmetrically alined, but appear to be different it shape. This goes back to rule number 15 in the introduction.

4) The dot.

I never before recognized the power and uniqueness of a dot. It is said to be, “the fundamental building block of all other forms.” I wonder if I try to recognize dots in most of the design I see if my perception of space and give and take to other forms will transform. Also, not all dots are circular! How trippy is that.

5) Each of these things is unlike the other.

I am amazed how forms can obtain and display different identities. When I look at an image, I may not realize all that each form and its positioning may be saying in contrast to other forms. Even when the identity of a form does not change, its meaning will vary depending on its placement.

6) Plane and mass.

This concept confused me until I realized that the they are essentially large dots whose shape and outline are a crucial part of their design.

7) Geometric vs. organic form.

I have often seen designs that looked more of less like one of these two categories, yet I did not know the best way to define them. I would use terms like “earthy” or more “shapely” instead of these correct terms. Now I feel like I have the correct terminology when describing my own design choices or ideas.

8) Texture vs. Pattern

I have often confused the two of these. When referring to one, I have often called it the other. In doing so, I have neglected to recognize their important difference. Furthermore, when concerning paper stock texture for printing, there are various types that are best for certain designs, something I need to be cognizant of.

9) Proportional systems.

“Controlling the eye’s movement through, and creating harmonic relationships among, form elements… might be facilitated by creating a system or recognizable, repeated intervals to which both positive and negative elements adhere.” Pg. 72. The phrase that struck me was controlling the eyes movements….almost manipulating another eye to see what I want it to see in the order desired. Manipulation may be a harsh word, but essentially using proportion to create relationships and tension or harmony between form is important.

10) Interplay makes a message.

The logo as well as the poster on the bottom left of pg 76 struck me a interesting examples of this concept. It is clear that lines and dots, forms as well as pattern each play a role when creating an overall message. They each carry meaning and can either add or subtract to the goal of the designer. I cannot overlook the importance of each decision I make when designing.