Chapter 2 Reading Notes

1. Hue

  • Identifies how we perceive light being reflected from objects at particular frequencies.  A color’s identity is knowable only when there is another color adjacent with, in which it can be compared.

2. Saturation

  • Intense or vibrant, colors that are dull are often said to be desaturated colors.

3. Value

  • A color’s value is its intrinsic darkness or lightness, one color can be considered darker or lighter if it’s compared.

4. Temperature

  • The temperature of a color is a subjective quality that is related to experiences. Colors that are considered warm, are red or orange, and cool colors are green and blue. They are based on what reminds us of a particular temperature.

5. Temperature Relationships

  • Designers can establish relationships within a color palette based on relative temperature. Grouping colors with similar temperature together with one or two variations on the same hues can generate enormous possibilities for combining colors.

6. Color: From and Space

  • Color exhibits a number of spatial properties. Applying color to a composition will have an immediate effect on hierarchy, the relative order of importance of the forms in space.

7. Color Stories: Coding with Color

  • Color can help distinguish different kinds of information, as well as create relationships among components or editions of a publication.

8. Color Proportioning

  • Various parts of the system need to be distinguishable from each other while maintaining a clear family appearance in this way, the color coding not only helps a viewer separate the components from each other quickly, but also continues to enhance the unity of the system.

9. Color Psychology

  • Colors of varying wavelengths have different effects on the autonomic nervous system, warmer colors have long wavelengths and more energy is needed to process them as they enter the eye and brain.

10. Changing Color, Changing Meaning

  • Local color influences emotional responses in the viewer, and manipulation of the overall tonal balance of an image will usually skew an image’s feeling in one direction of another.

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