Reading Notes Appendices

 

1. The size and shape of space in a picture changes how we perceive form. By changing the size of a format, I can learn to change the apparent size of elements in my design processes.

2. The form of a picture is considered a positive element while the space of the picture is considered negative. By learning the relationships between positive form and negative space, I can convey the appropriate message desired from my designs.

3. The temperature is the subjective quality of colors (ex: red and orange being warm colors). Learning the temperatures of colors can give my images deeper meaning.

4. How different hues interact with each other is called hue relationships. My images can gain a deeper feeling of unity through hue relationships.

5. It can be difficult to select a typeface based on its feeling or mood. Choosing a typeface often boils down to the designer’s gut reaction or the shapes inherent to that style. By learning the mood that corresponds to each typeface, I can control how the viewer will react.

6. Combining typefaces is conventionally used in the work space. The dispenser must choose typefaces with a clear notion of hierarchy. By establishing hierarchy, I can combine typefaces without losing each typefaces meaning.

7. How the medium of an illustration or photo communicates a message to the viewer.

8. How the type of image can change the perceptual filter the viewer associated with the image.

9. Conceptual/Pictorial Allusion: This method of creating compositions stems from deriving a visual idea from the content that is imposed on that page as a kind of arbitrary structure. By using this method, I can give my images an artistic edge.

10. Formal Congruence:  The similarities between type elements and pictorial elements. I can use this to complement various visual and textual elements in my works.

Reading Notes Chapter 5

  1. Visual Logic: Everything that makes up an images communicates with each other. I can create a better semblance of unity in my project by using visual logic.
  2. Organizational Strategies: Everything in an image should have a definite order and arrangement to enhance visual aspects of the image. Picking definite orders and arrangements for everything in an image can give my projects more structure.
  3. Column Grid: A column grid is used when information that is discontinuous benefits from being organized. I can use column grids to make information that is disorganized more organized.
  4. Modular Grid: A modular grid is used for extremely complex project the require more precise control. I can use modular grids to make quick and varied changes on complex projects.
  5. Grid by Image: A grid can possibly be defines by the image content by comparing proportions. I can use this to create different possibilities for arranging objects or images.
  6. Grid by Text: A grid can be defines by the shape and volume of text. I can use this to create a hierarchy for information that is displayed in my works.
  7.  Grid Deconstruction: Splitting apart a conventional grid can create new verbal connections that never existed before. I can use grid deconstruction to create new possible combinations for spatial ambiguity or exaggerated textures.
  8. Spontaneous Optical Composition: This compositional method involves the purposeful and intuitive placement of material based on its formal aspects. I can use this compositional method to determine qualities appropriate for communication to my audience.
  9. Conceptual/Pictorial Allusion: This method of creating compositions stems from deriving a visual idea from the content that is imposed on that page as a kind of arbitrary structure. By using this method, I can give my images an artistic edge.
  10. Formal Congruence:  The similarities between type elements and pictorial elements. I can use this to complement various visual and textual elements in my works.

Reading Notes Chapter 4

1.  How abstraction can change a simple object or shape in an image into something beautiful.

2. How the image mode is influenced by the medium of an image as well as the images simplicity.

3. Seismology: the study of relationships between signs and what they represent.

4. How the choice of using an illustration over photography removes the limitation of using real-world objects.

5. The distinct differences between drawing and painting. Also the characteristics that each bring to the designer.

6. The importance of realism in an image and how it can improve an image’s overall atmosphere.

7. How the medium of an illustration or photo communicates a message to the viewer.

8. How the type of image can change the perceptual filter the viewer associated with the image.

9. Mixing image styles can change the size, shape, color, and spatial arrangements of objects in an image.

10. The artistic power that semantic content plays when making an image.

 

Reading Notes Chapter 3

1. The Nuts and Bolts:

The western alphabet is made up of an intricate system of lines that are nearly invisible. By learning about this system, I can gain a deeper meaning of the importance of text in my work.

2. Form and Counter form:

The spacing of letters into words, sentences, and paragraphs  is vital. Every kind of typeface has different spaces and strokes. Learning the different spaces and strokes of typefaces will help me to put more emphasis on wording.

3. Visual Variations:

Every typeface contains six different aspects that make it unique. These aspects are case, weight, contrast, width, posture, and style. By learning the subtle changes in these aspects from every typeface, I can choose which one(s) will best suit my projects.

4. Style Classifications:

Each typeface can be classified by the subtle differences between them such as smaller brackets or a more defined serif. Learning these subtle differences can help me grasp the importance of choosing a typeface carefully.

5. Know What and Why:

It can be difficult to select a typeface based on its feeling or mood. Choosing a typeface often boils down to the designer’s gut reaction or the shapes inherent to that style. By learning the mood that corresponds to each typeface, I can control how the viewer will react.

6. Combining Type Styles:

Combining typefaces is conventionally used in the work space. The dispenser must choose typefaces with a clear notion of hierarchy. By establishing hierarchy, I can combine typefaces without losing each typefaces meaning.

7. Alignment Logic:

Types can be set to different positions that are called alignments. They can be made to start from the left, right , or center. By learning the logic required when using alignments, I can choose the best alignment for a particular work.

8. Type is Visual, Too:

People often ignore the abstract and visual nature of type. Type itself is visual just like any object that occupies space. By realizing that type is visual, I can use it in a similar manner to the shapes that occupy my images.

9. Typographic Color:

A type’s rhythmic, spatial, and textural qualities are known as the term typographic color. Changing the typographic color of text will not only change the size but also perception of its spatial depth. Learning the value of typographic colors can help my images to have text that draws the viewer in.

10. The Texture of Language:

Typographic texture-changes in boldness, size, linearity, texture, and rhythm- are a source for typographic color. By approaching the typographical material carefully, I can make the viewer feel the emotional impact of my own words.

Reading Notes Chapter 2

1. Hue

Identifies how we observe light being reflected from objects at particular frequencies. My design process can be changed by altering my perception of colors.

2. Saturation

Saturation is the intensity of brilliance that a color displays. I can change my design process by adding saturation to intensify the colors.

3. Temperature

The temperature is the subjective quality of colors (ex: red and orange being warm colors). Learning the temperatures of colors can give my images deeper meaning.

4. Hue Relationships

How different hues interact with each other is called hue relationships. My images can gain a deeper feeling of unity through hue relationships.

5. Saturation Relationships

Saturation relationships may occur independently from other relationships. Saturation relationships can increase the pop of my works.

6. Temperature Relationships

Colors that are grouped together that have similar temperatures can generate massive possibilities for color combinations. I can increase the mood of colors through temperature relationships.

7. Color: Form and Space

Applying color to a composition will have an immediate effect on hierarchy, the relative order of importance of the forms in space. By learning this relative importance I can gain a deeper awareness of my projects I create.

8. Color Stories: Coding with Color

Color can help us create relationships among components or editions of a publication. By learning about these components I have reached a new level of awareness in the importance of color in images.

9. Color Proportioning

When coloring, a person needs to establish flexibility in their system. By learning to correctly proportion colors I can give my images a sense of balance.

10. Color Psychology]

Each color comes with a variety of psychological messages that are given to the viewer. By learning the messages that each color creates I can reach out the intended meaning of my work to the viewer.