Reading Notes | Appendices

Reading Notes / Appendices


  1. speak with one visual voice. – to draw attention make it different from everything else surrounding it. If I am going to work on a brand I should be consistent with the colors, typography and forms.
  2. use typefaces maximum. – when working with typefaces I won’t combine two similar fonts. I will use fewer fonts as well. I would use the same font but different style.
  3. Pick colors on purpose – I will choose colors that make sense. Certain colors bring out certain emotions. There are colors that look better next to each other.
  4. negative space is magical- when you add negative space it gives the object in the design more importance. The focus is on the main object.
  5. Be decisive – If you are indecisive your project will always be changing, and you are never going to finish the design. I have to make clear decisions about things like size and color.
  6. look to history but don’t repeat it – I think this is something that stuck out to me because we like certain art and we try to copy it. This is never good to do. You should be inspired by the art but never copy exactly the design of someone else’s.
  7. Symmetry is the ultimate evil – When creating art, it does not matter if your symmetry is equal. When designs are symmetrical it seems repetitive and does not give the design a new perspective.
  8. be universal; it’s not about you – It is important to realize that the art is not about you. Don’t just make things you like. Do what others would like and enjoy. When creating art people should do all kinds of things. You have to create foe everyone else.
  9. Ignore fashion – This can be hard because people want to jump on the latest or popular thing. Try to be steer away from the latest design trends just to relate to an audience. It shows you are not being original. The work will stand out more and people will notice it. Trends come and go and people will not be interested as much in it I think it is important to be a trendsetter and not do what it is the current market.
  10. Squish and separate – When doing this it makes the design livelier and not dull. A designer should be giving art more life. Even if it means moving things around and squishing and separating them. It gets the audience’s attention that the design has density.


Reading Notes #5

Reading Notes: Chapter 5

1)organizational strategies: structure & intuition: By figuring out what goes where, in what order, and how it should be arranged from a compositional standpoint demands a lot from a designer. A designer might have to reorder it when it is necessary to improve its clarity or enhance its conceptual concepts.

2. structure: the gird system: All the pieces have to come together to communicate. The grids in the image can be organic or loose. A grid helps show a systematic order and helps the user navigate and distinguish items.

3) exploring other options: nonstructural design approaches: It has become the status quo when designing. There are other options of ways to organize images and information. Sometimes there does not need to be structure.

4) grid deconstruction: It is about splitting apart grids and structures. A designer can do this by making putting words and images vertically or horizontally. Even overlapping and putting things in different proportions. It would be put in places where it does not usually go.

5) conceptual or pictorial allusion: This is an interesting way of imposing a visual idea into a page format. It can be an illusory representation of a certain subject or a concept. The word and images that are floating are an example.

6)  visual relationship between words and pictures: There are usually two categories when it comes the relationships. The first category is when there is nothing in common with the images. The second category is when the typography has been integrated with the image that it becomes obscured. It is good to know where the objects will go depending on the lights and darks in the image.

 7) positioning strategies: This is where you have to consider where to position an image and its words. Words are usually placed in a rectangle are part of the image. Its relationship depends on its positioning and elements. It can be placed on, in, or next to a cropped image.

8)integrating silhouettes: They share a visual and opposing relationship with their alignments. The designer should position the silhouetted images with respect to the grid. It should look like it flows smoothly.

9) finding flexibility: There are two variables when it comes to fundamental variables. The first one includes the way the design is presented like its colors and form. The second variable is the frequency of different page components within the palette.

10) pacing & sequencing: This is where the reader will capture what part goes where and what it means. This would be like figuring out the subpage from the homepage within a website. Another example would be a magazine or brochure. Organization is an important element when it comes to structuring the design.

Chapter 4 Reading Notes

  1. Image modes and mediation- This would be when I try to manipulate photography, paintings or other images together. Sometimes when you mix certain social and historical context together it can cause the audience to experience different views.
  2. Semiology and stylization- This will help me when I am trying to show an important element such as a logo. Things such as its positioning where certain elements are supposed to be placed by still trying to convey a message.
  3. Illustration- this introduces me to try new things. When making a design I can use overlays and make abstract shapes. I can use this to act details that do not normally exist in a real scene or to exaggerate movement, space, or lighting.
  4. The medium is a message – This can be done by using different tools while designing. These would be things like adding softness or hardness to a photo. Examples are etching, linocut, ink, or charcoal.
  1. Graphic translation- This would be a way of combining an icon and symbol together. It can still translate a message. It does not necessarily need to be black and white. It is usually a flat and simple design.
  2. Collage: old & new – I think this is my favorite way of putting different elements together. It brings out different photos together and makes its look even cooler. An example is using two dimensional printed or found materials such as newspaper or fabric with another photo.
  1. Photography- By using photos that I take or use I can add another element to it. I could make it three dimensional or add different colors to certain areas. I could also do a black and white photo by using shadows and different lights.
  2. Type as image- I think using fonts are super important because it is usually the logo of a company. You can use fonts and make a shape out of It while still trying to portray a message. Examples would be alteration or form substitution.
  3. Mixing image styles- By adding different styles, I think it makes art more interesting. It is things you wouldn’t usually put together. By adding a picture in back of a font it can cause the viewer to see what the person is trying to convey.
  4. Word and image: brainwashing the narrative –One picture can mean different words or meanings when someone’s sees it. Word and image can create a single message that can change the viewers mind. It can alter their mindset.

Reading Notes #3

1)visual variations – there are six aspects when it comes to letterforms which are case, weight, contrast, width, posture, and style. There have been several typefaces that have discarded or evolved throughout time. Certain typefaces are associated with certain time periods or movements.

2) form and counter form: the optics of spacing- this is important to show the spacing of letters, sentences, and paragraphs. Every type has a different stroke or space. Letters can be closer or farther together. Letters can also be lighter and darker in color.

3)know what and why: the details – this can be hard for some people because we can be indecisive. This is usually the artist’s gut reaction. People will usually certain typefaces because of their popularity. Some typefaces can have subject matter. I have to choose typefaces that go with the images and other objects.

4) combining type styles: I think this is a great element. This because I think it looks cool and different when you add a bunch of type styles together. I think people would usually use different type styles to show a heading and then the paragraph.

5) assessing character count, leading, and width – this depends on how much you want to fit on one single line. This all depends on the width of the paragraph and the format of the page.
6) the optimal paragraph – when it comes this the creator should pay attention to the text they use. These would be things such as height and weight like the strokes. I think for me I would have to fix spacing and size. I have to make sure the text is not too small or too big.

7) separating paragraphs: There is needs to be breaks so there are sections of texts. It was interesting to read that in the 15th century there was no breaks in text. This can help show break text and show what the next section is going to be about. I learned that the ident should be deeper if the leading is loose.

8) type is visual, too: This element is vital because not only images are important so is text. Text can be color and tell a story.

9) the texture of language: when the text is in different textures it brings elements and make it pop. These examples would be making it bold, the size, and rhythm. The text is visual and make people want to be interested in what they are writing. If I am trying to write a statement and bring out emotion like I am yelling I would change the size of text.

10) establishing hierarchy: I would use this element when it comes to showing captions and sidebars on a poster or webpage. This would help to use when making titles to show its hierarchy. It mostly used to show the focus and importance of a certain section.

reading notes #2

1) color relationships- This model will help me when it comes to creating.  The wheel is a visual representation of colors. It positions the colors according to the primary, secondary, tertiary, and complementary colors. It helps the person creating to see the different colors ideas.

2)color psychology– I think this is important when because all of us think of colors as different meanings. Certain colors like red, blue, black, and white can mean all kinds of different things. The colors can influence and showcase different messages. It can also create emotions that people connect to.

3) color: form and space – When it comes to this I think it makes art look cooler and different. When applying color to composition it will have an effect on its hierarchy. When it comes to showing off characteristics it can enhance the hierarchic levels. It just makes certain colors pop out more.

4) color stories: coding with color – This can help when it comes to making graphics that use text. Most people develop a palette that will serve to show things such as headlines and the body. Anything can show the information and message. You don’t want to make it look confusing just be simple with the text. It is not good to use so many colors.

5)color proportioning:  This would help If I were going to emphasize and create the impact of composition. There are different variable systems. For example, there are systems that show color-coding relationships. This would include hue, value, saturation, and temperature. The colors can be the same hue but are different in the values and intensities.

 6) limited color systems: When it comes to color systems this is helpful if you are doing branding. As well as when it comes to printing. It can also show how colors overlap when it comes to images and illustrations. It can bring out certain elements and images with color.

7) temperature relationships: This relationship groups establishes colors together based on its temperature. These would be things like putting together 1 or 2 variations of the same hues that are warmer or cooler.

8)saturation relationships: This has an effect on value or temperature. This can be less intense to more intense. Hue is desaturated and can be more darker but it can also look cooler. It just gives off a rich color with different color palettes.

9) hue relationships – This can be independent with saturation and value. These would be things that lie on the color wheel that shows the rainbow of colors. When the colors are closer together you can see how similar other colors are too. But when they are father apart you can see how other colors can work with each other.

10) value relationships– The values of a palette can be either show off darkness or lightness. If you use a lighter value it can make the text seem like it does not have alot of impact. if a text or image is darker it shows that it has more value and impact.


1)clarity and decisiveness: I think this is super important because you as a designer you want your audience to see that

2)each of these things is unlike the other: This stuck out to me you want the objects in your art to have some type of identity and meaning even though it’s all on the same canvas. Everything intertwines and works together even if it looks different.

3)the line : This shows how everything is connected and gives direction. It can also help add a bit of style around other things in the art. I would definitely use this on some projects.

4)plane and mass:  This showed me how to make things pop out more. Because when you use the plane aspect it just a flat object. But when you give it mass it add another level to it. In a way its make 2dimensional.

5) symmetry & asymmetry: I think using this form can help people look at it differently because people are used to see things all look the same. But when you add asymmetry it makes people think why it looks different.

6)interplay makes a message: When adding different types of form that show different directions like the way they are rotated or overlapped. It shows a different level of how I can use things like mapping or dissolution or precision can make art manipulative.

7) Geometric Form: I think this was one has to be my favorite type of forms. Because when you add geometric it’s give it a hard-edged shape. I like the way the shapes look, and it brings tension to them like when using a circle or triangle.

 8)  Organic FormThis can sometimes be confusing because it as object but it looks different when you make just one solid color such a black. Some people can think something looks different because it doesn’t like what it is. These shapes would be like a leaf like from plants. They always look different. An example that is used a lot is nature.

9) positive & negative space: what I’ve learnes is that it okay if you have both. But you don’t want to have so much that it takes away from the focus.

10) surface activity: when making art this gives it like another dimension. It’s so creative and makes it pop. I hope I can do some art with surface activity to make it look different.

My Design Process

1)  pick colors on purpose

– This is important because If I just put a bunch of different colors together it doesn’t make sense. Colors can bring certain emotions or meanings. I think this is important because I don’t want to add just random colors together.

2)  negative space is magical – create it don’t just fill it up

– This will help me when I want show and define a object. I never really thought about how negative space affects an object. When it comes to negative space it Is important to notice that it any art that is created.

3) if you can do it with less then do it.

– I have learned that you don’t need to put so much stuff. It can be simple and still portray a message or have meaning to it.


4)  be universal that its not about you

-I learned that you need to remember it is not always about you. For example, You are trying to get people to go to a certain event like a festival. I need to focus on what the event is for and what the audience should and like to see. I need to realize that most of the time it is for an audience and telling a message.


5) be decisive do it on purpose or don’t do it at all

-This is a struggle for me because I am indecisive. I will like one thing for a moment and then want to change it up again. I have to learn to make clear decisions. I don’t want to show that I am not confident in my work. I want to show that I can do the work and have the audience believe in me.

6) create images don’t scavenge

-What I got from this was that I shouldn’t just rely on images such as stock photos. If I am going to use a certain type of image I should change it up and transform to how the client would want it to be. I feel like what this means is that it is alright to use an image but my own style to it by adding more details and certain things to it. I should customize so it looks different than the original image.

7) Use two typefaces families maximum

-I really haven’t done much that I have used different typefaces. But this does make sense because if you are using so many different typefaces it won’t look right. Font is really important whether it’s going on a poster or website. You want everything to sort of look the same but still using the same families.

8) Squish and separate

-This is something that I think every person has to play around with. It is important that some things on a design should be put closer together or farther away. Sometimes you don’t want to have so much together because it looks crowded.


9) Symmetry is the ultimate evil

-I never knew how much this affected when you are designing.  Not everything always has to be symmetrical. Everyone always does that so to be different you want your art to stand out. It gives you more freedom to express what you are trying to show.

10) Look to history but don’t repeat it

-This is super important to anyone who designs something. You don’t want to copy someone else’s work. I know there are times where I have liked something and wanted to do the same thing. But it would just mean I am copying someone. You don’t want to rip of someone else’s work. I think you can pull certain ideas and corporate them into yours but don’t do exactly the same.