Reading Notes Chapter 3

1. The Nuts and Bolts:

The western alphabet is made up of an intricate system of lines that are nearly invisible. By learning about this system, I can gain a deeper meaning of the importance of text in my work.

2. Form and Counter form:

The spacing of letters into words, sentences, and paragraphs  is vital. Every kind of typeface has different spaces and strokes. Learning the different spaces and strokes of typefaces will help me to put more emphasis on wording.

3. Visual Variations:

Every typeface contains six different aspects that make it unique. These aspects are case, weight, contrast, width, posture, and style. By learning the subtle changes in these aspects from every typeface, I can choose which one(s) will best suit my projects.

4. Style Classifications:

Each typeface can be classified by the subtle differences between them such as smaller brackets or a more defined serif. Learning these subtle differences can help me grasp the importance of choosing a typeface carefully.

5. Know What and Why:

It can be difficult to select a typeface based on its feeling or mood. Choosing a typeface often boils down to the designer’s gut reaction or the shapes inherent to that style. By learning the mood that corresponds to each typeface, I can control how the viewer will react.

6. Combining Type Styles:

Combining typefaces is conventionally used in the work space. The dispenser must choose typefaces with a clear notion of hierarchy. By establishing hierarchy, I can combine typefaces without losing each typefaces meaning.

7. Alignment Logic:

Types can be set to different positions that are called alignments. They can be made to start from the left, right , or center. By learning the logic required when using alignments, I can choose the best alignment for a particular work.

8. Type is Visual, Too:

People often ignore the abstract and visual nature of type. Type itself is visual just like any object that occupies space. By realizing that type is visual, I can use it in a similar manner to the shapes that occupy my images.

9. Typographic Color:

A type’s rhythmic, spatial, and textural qualities are known as the term typographic color. Changing the typographic color of text will not only change the size but also perception of its spatial depth. Learning the value of typographic colors can help my images to have text that draws the viewer in.

10. The Texture of Language:

Typographic texture-changes in boldness, size, linearity, texture, and rhythm- are a source for typographic color. By approaching the typographical material carefully, I can make the viewer feel the emotional impact of my own words.

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