Reading Notes Chapter 5

  1. Visual Logic: Everything that makes up an images communicates with each other. I can create a better semblance of unity in my project by using visual logic.
  2. Organizational Strategies: Everything in an image should have a definite order and arrangement to enhance visual aspects of the image. Picking definite orders and arrangements for everything in an image can give my projects more structure.
  3. Column Grid: A column grid is used when information that is discontinuous benefits from being organized. I can use column grids to make information that is disorganized more organized.
  4. Modular Grid: A modular grid is used for extremely complex project the require more precise control. I can use modular grids to make quick and varied changes on complex projects.
  5. Grid by Image: A grid can possibly be defines by the image content by comparing proportions. I can use this to create different possibilities for arranging objects or images.
  6. Grid by Text: A grid can be defines by the shape and volume of text. I can use this to create a hierarchy for information that is displayed in my works.
  7.  Grid Deconstruction: Splitting apart a conventional grid can create new verbal connections that never existed before. I can use grid deconstruction to create new possible combinations for spatial ambiguity or exaggerated textures.
  8. Spontaneous Optical Composition: This compositional method involves the purposeful and intuitive placement of material based on its formal aspects. I can use this compositional method to determine qualities appropriate for communication to my audience.
  9. Conceptual/Pictorial Allusion: This method of creating compositions stems from deriving a visual idea from the content that is imposed on that page as a kind of arbitrary structure. By using this method, I can give my images an artistic edge.
  10. Formal Congruence:  The similarities between type elements and pictorial elements. I can use this to complement various visual and textual elements in my works.

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