1. Use restraint when choosing typefaces for your work.
- I tend to let my creativity get the better of me when I work. Showing restraint can helped keep my work grounded on a specific form.
2. Picking a color out of convention isn’t always the right choice.
- Colors carry a large amount of emotional weight. They can challenge me to stop and think about which colors I want to choose for a project.
3. Deal with negative space in a healthy way.
- Negative space can be used to draw attention to the actual content. I can learn to leave space in my designs instead of jamming things into it.
4. Type needs to relate to everything else in the design.
- Type is just as much a part of an image as all of the other factors. This can change how I use typography in my design process.
5. Don’t add things to an image that only you like.
- One of the hardest things in design is trying to appeal to oneself and the audience. By thinking beyond myself and trying to be more universal, I can make my images more appealing to a wider audience.
6. Use darkness and light in concentrated areas.
- Distinctions between light and dark must be clear in order to make the image more appealing. I can concentrate areas of light and dark to change the tonal value of my design process.
7. Be confident with the visual material you are placing.
- Placing material in an image without confidence can portray a message of weakness or insecurity. I should be confident in my designs and what my plans are for them.
8. Measure elements with your eyes.
- This can challenge me to use my eyes when making an image instead of relying on a ruler.
9. Create illusions of three-dimensional movement.
- The idea that static images are boring and dull can help my design process to become more visually interesting and mysterious.
10. Symmetry isn’t necessary.
- Symmetry is often static which in turn, makes it less visually interesting. By using more asymmetrical elements in my design process, I can give my images more dynamism.