The Book Cover assignment was another project that I experienced immense emotional rollercoasters throughout. I knew that I wanted to somehow portray that Gatsbys unhealthly consumption with Daisy lead him to his death. This was my first draft,

I ended up hating everything about this, so I scratched the concept and went towards this route. 


Tilt Lab Logo

Designing potential logos for the Tilt Lab concept was defintley a growing experience. I very much experienced the artist phases in this process. This was an earlier logo that I wanted to contribute 

However, after some great constructive feedback I realized it was too dependent on geometric shape. I had a hard time picturing it on a masshead of a building. These thoughts lead me to the final design. 

I decided to simply the use of gemetric shape and went for a more youthful color. 


One of my favorite bands HAIM are close to releasing their first album since 2013. I love how simple their website homepage and ads are right now. They have done a great job of incorporating image with text. 


Caribou Coffee Rebrand

I came across this piece on behance about this brands rebranding and I was very intrested by it. I was never attracted to this company before as I wasn’t a huge fan of their design (maybe I’m shallow) however, I think the rebrands use of simple geometric shapes makes it alot more pleasing to its consumers. 

Behance Trends: 

This link is to Behance’s 2017 Designer Trend Guide. This is a cool resource that shows alot of notable trends in design right now. Point 6 talked alot about geometric shapes which is something that is very evident in design.