Tilt Lab Logo

Designing potential logos for the Tilt Lab concept was defintley a growing experience. I very much experienced the artist phases in this process. This was an earlier logo that I wanted to contribute 

However, after some great constructive feedback I realized it was too dependent on geometric shape. I had a hard time picturing it on a masshead of a building. These thoughts lead me to the final design. 

I decided to simply the use of gemetric shape and went for a more youthful color. 

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