Designing potential logos for the Tilt Lab concept was defintley a growing experience. I very much experienced the artist phases in this process. This was an earlier logo that I wanted to contribute
However, after some great constructive feedback I realized it was too dependent on geometric shape. I had a hard time picturing it on a masshead of a building. These thoughts lead me to the final design.
I decided to simply the use of gemetric shape and went for a more youthful color.