I enjoyed researching and getting to know the style and images Erik Nitsche. When I was looking for photos that I could recreate, I was inspired and in awe of how easy to understand, but how hard to recreate his work was. His work was in a way whimsical but still functional. Within the design, there was a sense of respect for the message that was being conveyed while transforming the subject into something new. This inspired me for our identity design. I wanted to keep the designs functional while making the observer have to think about the design.