Reading Notes Ch 4

1.  Abstraction and Representation

  • An image might mostly be representational or mostly abstract, but it always will be a mixture of the two.  Abstract images communicate ideas that are grounded in the human experience.

2.  Image Modes and Mediation

  • A designer might choose to represent an idea by using photographs, illustrations, or a hybrid manipulated photographs or drawn images in combination.

3.  Semiology and Stylization

  • A designer might often need to represent ideas in a stylized way, selecting the most important elements form a subject and arranging them in as concise and simplified a message as possible.

4.  Illustration

  • The choice of illustration over photography opens up tremendous possibility for transmitting information.

5.  Drawing and Painting

  • The directness of hand-generated images is universally appealing, the designer taps into a viewer’s own sense of creativity and connects on an extremely personal level.

6.  The Medium Is a Message

  • Every drawing and painting tool makes characteristic marks and affords a designer a specific kind of visual language.  The language of the tool has a powerful effect on an illustration’s communicative value, not just on its visual qualities relative to other elements in a design solution.

7.  Graphic Translation

  • Graphic translation combines some attributes of both icon and symbol.  It depicts subjects in a literal way, like an icon, but also in a self-consciously abstract way that takes on symbolic qualities.

8.  Collage: Old and New

  • Assembling graphic elements in a free pictorial composition, called “collage”, is a relatively recent development in illustration. It derives from the evolution of representation in fine art form depicting a strictly singular view-point through the construction of multiple viewpoints.

9.  Photography

  • Realism and directness allow a viewer to enter the image and process it very quickly, rather than get distracted by abstract pictorial issues such as texture, medium, and composition.

10.  Narrative Interplay

  • Putting photographs together increases their semantic power and creates narrative, or storytelling; the instant two images can be compared, whether juxtaposed or arranged in sequence, a viewer will try to establish meaningful connections between them.

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