Reading Notes Ch:3 Choosing and using Type

  1. The Nuts and Bolts
  • When the same type is enlarged and the minutes changes in character heigh, stroke width and the shapes become apparent.

2. Type Sizes and Spacing

  • Typeface has an impact on the perception of its size, setting type smaller or larger than the optimal reading size for text.

3.  Visual Variations

  • The letterforms in all typefaces vary form because a designers job is to carefully select his or her typeface. Alphabet Variation is an important step that’s able to combine correct typefaces for a project.

4. The Optics of Spacing

  • Every typeface has a distinct way of showing strokes and spaces.  This relationship between form and counter forms the optimal spacing of that particular typeface, between lines of type, and among paragraphs.

5. Style Classifications

  • Classifying type helps a designer grasp the subtle differences among styles, organizing them in a general way to help designers to select an correct typeface for a project.

6.  Combining Type Styles

  • Provides a framework for finding a maximum amount of contrasts. Select only two similar typefaces for a given position. Context has an important role in wondering whether or not to adhere to such limitation.

7. Know What and Why

It can be difficult to select a typeface based on its feeling or mood but every designer learns the mood that corresponds to each typeface, and shows how the viewer will react.

8. Alignment Logic

Justified text is the only setting which the lines are the same length and size. Rag is an uneven length.

9. Exploring the Ragged Edge

  • The rag of a paragraph might range from deep to shallow and active to subtle, consistency form the top of a paragraph down to the bottom.

 

10. Color and Hierarchy

  • Applying color to a black and white typographic composition will have an immediate effect on hierarchy.  It’s a good idea to understand how the hierarchy works in black and white.

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