1. The Shape of Space
- The shape of space is the size of the format space comparing with the to the form within.
2. Positive and Negative
- A positive element would be a solid object or thing, and a negative element is the absence or opposite form.
3. Clarity and Decisiveness
- The point, is to understand what kind of message is being carried in the given form, what it does in the space, and what effect the combination of aspect has on the viewer.
4. The Dot
- The dot is a point of focused attention that simultaneously contracts inward and radiates outward.
5. The Line
- The line unites areas within a composition, and is defined by the pulling effect on space between two dots.
6. Plane and Mass
- A plane is just a big dot with outer contour, the sense of the shape becomes an important attribute. The relative size and simplicity of the shape has an impact on its perceived mass, or weight.
7. Organic Form
- Shapes that are irregular, complex, and highly differentiated are considered organic, our brains tell us this after millennia of seeing organic forms all around us in nature.
8. Breaking Space
- The resulting breach of emptiness creates a new space, making the areas surrounding the form.
9. Symmetry and Asymmetry
- Symmetry is a compositional state in which the arrangement of forms responds to the central axis of the format, asymmetry requires the brain to assess differences in space and stimulate the eye to greater movement.
10. Compositional Contrast
- Areas that contrast with each other is inherent in designing a well-resolved dynamic composition. Contrast applies to specific relationships such as light versus dark.