The following are the 10 things that stood out to me from the introduction:
1.“….to realize that design is also a commentary, opinion, a point of view, and social responsibility.” -Paul Rand
This quote reminds me that in using design, I am sending messages that reveal either my own worldview or the worldview of others. No symbol is detached from meaning and bias.
2. Graphic design is a cousin to advertising.
This is a concept that I want to keep in mind when I am creating content. They share the goal in urging people to action, either to buy something, go somewhere, or even to feel a certain thing. Even though their ultimate purpose is different, keeping in mind the goal of selling something with my work can be beneficial.
3. Communicate- don’t decorate.
I could see myself carrying a rule like this with me into the rest of time designing. I sometimes feel the need to fill space on a poster or embellish a graphic to make it more appealing, both of which can sometimes be valid and good things to do. However, I need to keep in mind that even the “decorations” carry meaning and can be necessary.
4. Reinforce, restate, and reference.
The author mentions that each piece of a project should go together, and should reinstate the concept as well as the design elements. This will be helpful for me to remember to put the same effort and consideration into every piece of a design (poster, handout, CAF TV slide) so that I will not weaken the overall message.
5. Pick colors on purpose.
There have been colors that I have chosen in the past that were picked out of personal preference and convention, rather than careful decision. Choosing colors that are right and not just expected is something I would like to implement into my designing process.
6. Type as an image; Friendly type.
Using type as an integral element of the design rather than just as a title put on last is a rule I need to follow. However, if you cant read it or understand what it says, the purpose is defeated. It is an interesting balance.
7. Measure with your eyes.
This rule is one that I believe I have both succeeded and failed to implement in the past. Despite whether I know the images are centered, if they look off or too far to the left for my audience, I need to change it.
8. Ignore fashion.
The pressure to be with the trends and to create according to popular culture is real and powerful, especially with our age group. I have to fight the urge to get inspiration from Pinterest before starting a project.
9. Tell the format who’s boss.
I need to take charge of my design and not let things like symmetry and minimalism do my work for me.
10. Do it on purpose, or don’t do it at all.
Yes, I believe accidents work to our advantage sometimes. Like accidentally moving the layer with the pattern a little to the right when attempting to drag the type and finding that is is more visually appealing can be great. But plopping things on a page without considering what it does and not resolving the awkwardness of the form can ruin a design and leave it essentially ineffective.
(11. The layout.
I appreciated the layout of this section of the book. The designer was careful with placement of titles, numbers, and the examples. The two type families distinguished the paragraph, from the title, from the explanation of the images. The faded 20 in the back of each page made it feel three dimensional and added something without being obnoxious.)