1.The Nuts and Bolts -When the same type is enlarged, minute changes in character heigh, stroke width, and shape become apparent.
2.The Optics of spacing- Each type face as its own rhythm of strokes and spaces. The relationship between form and counter-form defines the optimal spacing of words, between lines of type , and among paragraphs.
3.Type sizes and spacing- Setting type smaller or larger than the optimal reading size for text also has an impact on spacing. Optimal spacing at reading size means that the stokes and counter-forms are evenly alternating.
4. Visual Variations- A designer must carefully evaluate his or her typeface selection in the context of the audience for a particular piece. Alphabet variation is an important first step in being able to select and combine appropriate typefaces for a project.
5. Style Classification- Classing type helps a designer grasp the subtle differences among styles, organizing them in a general way and further helping to select an appropriate typeface for a particular project.
6. The Details- Selecting a typeface for its feeling or mood is a tricky endeavor that often comes down to a designer’s rhythm or shapes inherent in a particular style.
7. Combining Type Styles- Select only two typeface families for a given job, context plays an important role in deciding whether or not to adhere to such limitation.
8. Alignment Logic- Justified text is the only setting in which the lines are the same length. Rag is uneven lengths of the lines create soft shape on the nonaligned side.
9. Exploring the Ragged Edges- Word order and word breaks across lines also affect the rag. Designers must weigh the consequences of re-breaking the lines to prevent these problems against their effect on the rag as a whole.
10. The Optimal Paragraph- In which constellation of variables achieve a harmonic balance is a desirable paragraph setting. By comparing the results of these variations, a designer will be able to determine the comfortable text setting for extended reading.