Reading Notes: Chapter 5
1)organizational strategies: structure & intuition: By figuring out what goes where, in what order, and how it should be arranged from a compositional standpoint demands a lot from a designer. A designer might have to reorder it when it is necessary to improve its clarity or enhance its conceptual concepts.
2. structure: the gird system: All the pieces have to come together to communicate. The grids in the image can be organic or loose. A grid helps show a systematic order and helps the user navigate and distinguish items.
3) exploring other options: nonstructural design approaches: It has become the status quo when designing. There are other options of ways to organize images and information. Sometimes there does not need to be structure.
4) grid deconstruction: It is about splitting apart grids and structures. A designer can do this by making putting words and images vertically or horizontally. Even overlapping and putting things in different proportions. It would be put in places where it does not usually go.
5) conceptual or pictorial allusion: This is an interesting way of imposing a visual idea into a page format. It can be an illusory representation of a certain subject or a concept. The word and images that are floating are an example.
6) visual relationship between words and pictures: There are usually two categories when it comes the relationships. The first category is when there is nothing in common with the images. The second category is when the typography has been integrated with the image that it becomes obscured. It is good to know where the objects will go depending on the lights and darks in the image.
7) positioning strategies: This is where you have to consider where to position an image and its words. Words are usually placed in a rectangle are part of the image. Its relationship depends on its positioning and elements. It can be placed on, in, or next to a cropped image.
8)integrating silhouettes: They share a visual and opposing relationship with their alignments. The designer should position the silhouetted images with respect to the grid. It should look like it flows smoothly.
9) finding flexibility: There are two variables when it comes to fundamental variables. The first one includes the way the design is presented like its colors and form. The second variable is the frequency of different page components within the palette.
10) pacing & sequencing: This is where the reader will capture what part goes where and what it means. This would be like figuring out the subpage from the homepage within a website. Another example would be a magazine or brochure. Organization is an important element when it comes to structuring the design.