Reading Notes Ch 5

1.  Structure and Intuition

  • Figuring out what goes where, in what order, and how it should be arranged from a compositional standpoint.

2. The Grid System

  • A grid is one approach to achieve solving the problem of organizational placements of pictures, text, headlines, and data.

3. Column Grid

  • Information that is discontinuous from being organized into an arrangement of vertical columns.  Allows the designer to accommodate unusual breaks in text or images on the page.

4. Modular Grid

  • A column grid with a large number of horizontal flow lines that subdivide the columns in rows, creating a matrix of cells.

5. Grid Development

  • Building an appropriate grid for a publication involves assessing the shape and volume of the content rather than trying to assign grid spaces arbitrarily.

6. Grid by Image

  • A grid might be defined by image content through comparison of its proportions.

7. Grid by Text

  • The designer might approach the grid from perspective of the text shape and volume.

8. Column Logic and Rhythm on a Grid

  • The way in which columns of text interact with negative space is an important aspect of how a grid is articulated.  The spaces above and below columns play an active part giving the columns a rhythm as they relate to each other across pages and spreads.

9. Variation and Violation

  • The greatest danger in using grid is to succumb to its regularity, the grid is an invisible guide existing on the bottommost level of the layout.

10. Spontaneous Optical Composition

  • The compositional method is purposeful intuitive placement of material based on its formal aspects seeing the inherent visual relationships and contrasts within the material and making connections for the viewer based on those relationships.

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